BCBG MAX AZRIA
Then we have Mister Max Azria’s BCBG…BCBG actually stands for Bon Chic Bon Genre which roughly translates to “good style, good attitude” and Max isn’t effing around on either point. Here’s what I say: Oh My Goddess! (yes Gina I did say that). These were some seriously ethereal girls people. They practiacally drifted down the runway. Why don’t we start with the fabrics? I didn’t know a piece of cloth could talk but these can, and they were saying things like “money,” “rich,” stuff like that. Beautiful satins that seemed like liquid, perfect jersey and chiffon beginning in a color palette that in other hands might make you cringe to hear: dove grey, ecru, teale green and taupe (I gagged while I typed that last one but in MA’s hands, gorgeous. The show, as it usually is, was a tour-de-force of dresses, only this time it was less sweet and structured like fall but gossamer and almost magically seamless. We saw dresses draped, knotted, gathered, tiered, pleated and I’m out of adjectives that mean this guy’s a master. Tres European kids…
Then just as all the soft colors and fairy dust made your eyelids start to get heavy out comes a patchwork dress with slices of electric orange, yes, orange slices. Suddenly BANG!! A bright orange shift cut down to there. POW!! A scorching fuschia one shoulder dress knotted over the thigh. It felt a bit like MA was giving you a quick smack in the face: “Pay Attention!” cause then it was right back to sweet floaty frocks in blushy colors. I also loved how minimal it was. Every girl in the same chunky, strappy platform sandals, a perfect device for weighing down all the airy fashion. Occasionally a sharp clutch, most interesting when shown in a bright contrasting color. Now, I don’t want to give the impression there were no trousers or tailoring but I’m too wowed by the dresses to care. I will say, having spied at least one in all three of the shows I’ve reviewed so far that yes Virginia, the jumpsuit is back.
Note to all you red-carpet junkies, look for these dresses all over young Hollywood. Paging Lauren Conrad!! Bottom line: these chicks are super-fine. I I’m usually put off by a “too cool for school” vibe but you have to face it kids, Max’s girls are way cooler than you, they know it, and it’s hot.